Gaining high-quality leads is important for building a business of any size. You need to be able to generate consistent leads. This will require some effort on your part. There are certain methods that have been shown to work well when getting new leads. Some of these methods are listed below:
The most common way for people to get information about a business is to search online. Having a well presented website allows you to make a great first impression on potential customers. If you do not have a website then you will be missing out on being discovered by a lot of potential customers.
Using social media is another good way for you to connect with people that are looking for the services that you offer. Many builders prefer to use Facebook and Instagram. This is because you can create longer posts that also include photos on those sites. You can also encourage your customers to share your work with their family and friends.
A Google My Business profile is free to set up, so you have nothing to lose by creating this profile. It can be really effective at helping you to increase your online presence.
You need to make sure that all your contact details are in your profile so that customers can get hold of you. It is also a good idea to include your logo and photos.
If your vehicles are branded, then people will be seeing this advertising every time the vehicle is used. If you can make your branding really unique then this is even more likely to stand out.
You should also make sure that you and any employees wear a uniform so that people recognize them as working for you.
People will often check out reviews of your business before they make the decision to give you a call. If a customer is really happy with the work you have done, ask them if they would mind leaving you a review online.
You should also ask your existing customers to recommend your services to those who might need them. A personal recommendation from a friend or family member is often the most trusted and so this could bring business your way.
You may want to set up a referral program where you can offer discounts for people that recommend your services to others.
If you sponsor a local community project, then this can help to raise your profile. People will start to associate your business with the community that they live in, and this can make it more likely that they will choose to hire you.
If you live in a big city, then there may be a lot of competition for your keyword on Google. In order to make sure you are still getting discovered in Google searches, you may want to consider hiring a professional to help you to advertise using Adwords.
There is a lot to learn about using Adwords effectively and so it may be a good idea to get some help from someone who knows what they are doing. Adwords is a pay per click service so you can spend a lot of money without any results if you are not careful.
There are several local trade directories where people are able to search for a specific trade. These directories can be a useful place to advertise when you are just starting your business. You may want to list your business on My Tradie Finder.
It can also be beneficial to form partnerships with businesses whose services complement yours. Forming partnerships with local architects can be particularly beneficial as they will be able to recommend you for the building that they have just designed.
It is a good idea to set aside a certain amount of time each week to work on generating new leads. When a customer contacts you, it is a good idea to ask them how they came across your details so you can focus your efforts in the places that will give you the most leads.